Channal Network

Sales of Tally's Products, viz. Tally.ERP 9 and Shoper 9, are done through a network of Tally Partners. Tally follows a 2-tier Channel Structure with the top tier called as Master Tally Partners (MTP) and the second tier being called as Tally Partners or Secondary Tally Partners (STP). Tally has around 140 MTP's and around 18,000 Tally Partners. Tally channel partners are structured by service or product as follows:

·         Tally Partners (TP) handle sales and installation and are often the customer's first point of contact.

·         Tally Extenders (TE) provide productised modules or solutions to specific requirements.

·         Tally Integrators (TI) are commissioned for large scale deployment, system integration, product enhancements and large solutions.

·         Tally Service Partners (TSP) are a certified service system that delivers support services.

Small and medium enterprises (SME) of India are major users of Tally, which has a registered subscriber base of 550,000 users.